Ease Wellness Brand Refresh
Project Overview
Sage Creative guided Ease Wellness through a complete brand transformation, building an identity that balances calm with modern professionalism. The new system included a refined logo, a typography pairing of AT Glanela and Avenir Next, and a color palette featuring Mineral Green, Juniper, and Manhattan to convey stability, clarity, and warmth. A simplified sunrise icon served as both a punctuation mark and a nod to the spa’s legacy brand, while storefront and collateral mockups brought the new design to life. Together, these updates positioned Ease as a trusted destination for holistic wellness in Memphis.
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